It may take a little or a lot...you choose.
My mission is to create or update a digital presence for business owners who have a passion for what they do. This starts with my service descriptions below. I then teach you how to maintain an online presence through simple daily, weekly or monthly tasks. Reduce the fear of where your next client is coming from. It's all right here.
Whether you already have a website or need a new one, I create simple, functional websites that are effective. All of my websites are mobile responsive or may come with a mobile app if you prefer. Once deployed, I will teach you how to run your site. Through your logo, mood board, and style guide, we will work to create an identifiable brand that proves and displays the features and benefits of your business. To get the most out of your site, each page, post, and all your content, videos, and social accounts must be optimized through specific digital techniques. I use these techniques to make your business prove itself to the web as a reliable business for those searching for your services.
Logo Creation & Branding
Branding starts with a logo, a tagline, a business name, a domain, an initial benefits statement, and old fashion marketing through referral and business cards. SEO is how I can get you found online, but I also give you the tools to consistently obtain clients through your brand. Just tell me about your business, and we will invent or refresh the brand. Remember, you are the brand.
Content & media creation and or choices are one of the hardest parts of digital marketing. Content is also a very important part of digital marketing as today, users want information before they contact or purchase from a business online. To obtain continuous leads, projects, and clients, you must have great, up-to-date and informative content and optimized landing pages. My consultation and submission form will be key to the start of this process. Consistent, effective messaging is my approach to content and the overall SEO plan. Having a website is easy, getting found on search engines is what I specialize in.
Social Media Presence & Campaigns
Creating social media accounts in your business name are important. Keeping up with posting to these outlets is even more important. Social media created an easy way to gain organic leads through SEO (non-paid). Like anything else, it takes up time, must be professional, and keep your brand and message going. I can set this up for you and teach you how to grow your brand through simple, ongoing posts to all outlets on a schedule that fits yours.
Search Engine Optimization (SEO)
What is SEO? Search Engine Optimization. It's how users find your business or service by searching in Google, Edge, Brave, Bing, Duck Duck Go, etc., online, organically, or in other words without paying for ads. I create sites with full use of SEO tools through excellent content with niche keywords, page optimization, snippets, title tags, meta descriptions and so much more. The objective is for your site to gain credit on search engines to rank high upon searches for your services. This is one of my strengths. I believe a website is great, but how it works for you online is the most important part of digital marketing.
Videos are a great way to tell clients what you do, how you do it, and show off your work. Videos also increase SEO. I create simple, short videos to place on your site as a demo of your business offering. We can also create informative videos as you grow your brand. It all starts with a script, from there I design a branded video to market your business.
Paid search can be done using many different platforms. Most notably through Google Ad Campaigns and Google Display Network. I create ad campaigns through industry research, competitor analysis, and keyword research. I then propose a budget and paid media campaign with ads to convert traffic and ultimately sales or leads through your website. Other paid media outlets include Facebook Advertising, LinkedIn Advertising, Bing, and Other Search Engine Ad Campaigns. There is so much more, just ask.
Everything I do via digital marketing must be measurable. I believe in as much data collection and analysis as possible to drive and sustain a successful marketing plan. Analytics provides site traffic analysis to gain information on what is working and what is not. I can set this up for you and show you how to view your site traffic and analytics for optimal digital marketing performance.